‘I’d like to rank number 1 for x’ is a sentence I hear. A lot. And I can totally understand why.
Many business owners believe that hundreds or perhaps thousands of people are searching for ’x’ on Google every month, and if their business could come up in the prized first position for it, they’d be inundated with sales or enquiries. This post will hopefully explain why this is a flawed approach and what you should be doing instead.