Digitial marketing case studies
‘I’d like to rank number 1 for x’ is a sentence I hear. A lot. And I can totally understand why.
Many business owners believe that hundreds or perhaps thousands of people are searching for ’x’ on Google every month, and if their business could come up in the prized first position for it, they’d be inundated with sales or enquiries. This post will hopefully explain why this is a flawed approach and what you should be doing instead.
I had an enquiry back in September 2020 from a lovely chap, Scott, who is the founder of Scott Jenkins Water Softeners. At the time, he was receiving an average of 400 organic visitors each month, mostly from the West Sussex area and was installing an average of 12 water softeners per month.
Fast forward 18 months (and a few lockdowns) to March 2022, and sjwatersofteners.co.uk has just received 2,600 organic visitors (an increase of +511%).
I get to work with a lot of ambitious businesses who have only just started trading. Often excitable with enthusiasm and ideas, but little understanding on how to bring it all to life.
This period for a new business owner, when there aren’t many enquiries coming in, can be scary and daunting. They want to hit the ground running, grow their customer base and start bringing in some money for their products or services! If you’re a business owner and this sounds familiar, don’t despair, here are three quick and easy things you can do during these first few months to ensure you’re set up for success…
Every one of my clients, both past or present, have had their business affected by coronavirus in some shape or form.
This post looks at two very different, but equally forward-thinking clients I have been working with recently. Both have adapted their digital marketing tactics to enable them to still sell their products and offer their services despite everything that the current climate is chucking their way.
On the same day the London Fire Sprinklers website was set live, the business owners received a phone call from a London-based business who were after more info about the sprinkler systems, after finding their website online. They were a little bemused as to how they’d found the website so quickly and joked with me some hours later that they weren’t yet ready for incoming enquiries.
This is a good example of a niche market with plenty of scope for early Google visibility. Getting online at the right time has enabled these business owners to drive new customers to their door.
Revelling in fire sprinkler fame from his number 1 spot in the Google SERPs, Simon (quite rightly) thought it might also be a good idea if he invested some time and money into improving his general plumbing and heating website, loveheating.info, which he had built himself using the Wix platform.