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Coronavirus & Digital Marketing: How Small Businesses Are Adapting

Coronavirus & Digital Marketing: How Small Businesses Are Adapting

Every one of my clients, both past or present, have had their business affected by coronavirus in some shape or form.

This post looks at two very different, but equally forward-thinking clients I have been working with recently. Both have adapted their digital marketing tactics to enable them to still sell their products and offer their services despite everything that the current climate is chucking their way.

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First Page of Google Success For New Fire Sprinkler Business

First Page of Google Success For New Fire Sprinkler Business

On the same day the London Fire Sprinklers website was set live, the business owners received a phone call from a London-based business who were after more info about the sprinkler systems, after finding their website online. They were a little bemused as to how they’d found the website so quickly and joked with me some hours later that they weren’t yet ready for incoming enquiries.

This is a good example of a niche market with plenty of scope for early Google visibility. Getting online at the right time has enabled these business owners to drive new customers to their door.

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A Charming Website For A Brighton-based Beautician

A Charming Website For A Brighton-based Beautician

Cremilde offers a quiet retreat from the hustle and bustle in her cosy salon in central Brighton. Many visit The Beauty Room Brighton for a relaxing massage, a (not so relaxing) wax, or some fluffy new lashes!

Until April ‘19, those in need of a pamper found The Beauty Room either via the Facebook page, or through word of mouth. There was no other online presence, making the ability to attract new customers, online at least, very hard.

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Another Wix Bites The Dust

Another Wix Bites The Dust

Sussex Garden rooms are a brilliant local company with big ambitions and I wanted to explain to you how we came to work together and the approach I took with this project.

To get the brand out there quickly and cost-effectively, they created their original website using Wix, but the enquiries just weren’t coming in. Since their newest website has gone live, they’ve seen an impressive jump in their traffic and engagement metrics.

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Launching A New Brand In A Niche Sector

Launching A New Brand In A Niche Sector

I quickly learned that the world of freelancing can lead you into some really diverse sectors, and granny annexes are no exception. Even though I knew nothing about this industry to begin with, as always, I really enjoyed learning the ropes on behalf of Anexo, to create an entirely new brand which would help to shape the success of this business from its very first day.

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