Client Case Study

18 month business transformation + 511 percent increase in organic traffic

18 month business transformation + 511 percent increase in organic traffic

I had an enquiry back in September 2020 from a lovely chap, Scott, who is the founder of Scott Jenkins Water Softeners. At the time, he was receiving an average of 400 organic visitors each month, mostly from the West Sussex area and was installing an average of 12 water softeners per month.

Fast forward 18 months (and a few lockdowns) to March 2022, and sjwatersofteners.co.uk has just received 2,600 organic visitors (an increase of +511%).

Coronavirus & digital marketing: How small businesses are adapting

Coronavirus & digital marketing: How small businesses are adapting

Every one of my clients, both past or present, have had their business affected by coronavirus in some shape or form.

This post looks at two very different, but equally forward-thinking clients I have been working with recently. Both have adapted their digital marketing tactics to enable them to still sell their products and offer their services despite everything that the current climate is chucking their way.

When you realise the limitations of a Wix website…

When you realise the limitations of a Wix website…

Revelling in fire sprinkler fame from his number 1 spot in the Google SERPs, Simon (quite rightly) thought it might also be a good idea if he invested some time and money into improving his general plumbing and heating website, loveheating.info, which he had built himself using the Wix platform.

A charming website for a Brighton-based beautician

A charming website for a Brighton-based beautician

Cremilde offers a quiet retreat from the hustle and bustle in her cosy salon in central Brighton. Many visit The Beauty Room Brighton for a relaxing massage, a (not so relaxing) wax, or some fluffy new lashes!

Until April ‘19, those in need of a pamper found The Beauty Room either via the Facebook page, or through word of mouth. There was no other online presence, making the ability to attract new customers, online at least, very hard.

Another Wix website bites the dust

Another Wix website bites the dust

Sussex Garden rooms are a brilliant local company with big ambitions and I wanted to explain to you how we came to work together and the approach I took with this project.

To get the brand out there quickly and cost-effectively, they created their original website using Wix, but the enquiries just weren’t coming in. Since their newest website has gone live, they’ve seen an impressive jump in their traffic and engagement metrics.

Launching a new brand in a niche sector

Launching a new brand in a niche sector

I quickly learned that the world of freelancing can lead you into some really diverse sectors, and granny annexes are no exception. Even though I knew nothing about this industry to begin with, as always, I really enjoyed learning the ropes on behalf of Anexo, to create an entirely new brand which would help to shape the success of this business from its very first day.