Once you’re confident in your website’s capabilities, Google Ads are a fantastic way of getting the relevant pages in front of your audience. For example, Google Search campaigns trigger your adverts to show when your potential customers are searching for terms that are related to your products or services, giving you a much better chance of attracting them to your website, over your competitors.
I offer PPC services for small businesses who are looking to drive their brand some highly targeted traffic. Please get in touch to discuss how Google Ads can work for you.
Campaign Set Up
Arguably one of the most important steps involved in PPC is the initial keyword research. This will determine how much appetite there is and how users are searching for your services.
I’ll then look at your landing pages and the metadata on these pages, which have an important part to play in your quality score.
I’ll then start to create a logical campaign structure based on your company and requirements from Google Ads and lastly, I’ll create ad groups to give us the granular control needed to run a successful account.
Next up, I’ll then get crafting your ad copy. Much like I do when I create website copy, every word will be carefully considered, with relevant and persuasive calls to action where necessary. Every word your users read reflect your business, so this is a very important step and one which gets the best results when worked on collaboratively.
Google Ads Optimisation
Google Ads needs continual analysis to get the best results. If a campaign were to be set up and left to run on its own, it’s highly likely that budget would be wasted on irrelevant searches and other keywords would be limited by budget. It’s impossible to know how every single user will search for keywords related to your business, which is why it’s a game of fine-tuning over time.
When it’s done right, Google Ads is a brilliant way of capturing the attention of your customers and turning these into sales or enquiries. When it’s done badly, it’s one of the quickest ways to waste marketing budget and having nothing long-lasting to show for it.
I’ve helped lots of small businesses start advertising on Google and know how to get the best from even a small budget. I also offer monthly optimisation to ensure your money is being spent wisely and driving you as many relevant visitors as possible.
If you’d like to discuss your options, please get in touch.
Google Ads FAQs
How much do I need to spend?
This totally depends on what kind of return you’re looking for in terms of enquires. It also depends on the competition. I’ll happily put together a forecast if you get in touch with your requirements.
What needs optimising each month?
There’s a lot that can be done each month to make your media budget go as far as possible. Some of these include:
- Creating new and enticing ad copy based on what’s working and not working
- Analysing how your users are searching and adding new keywords regularly (and negating keywords which aren’t relevant or aren’t converting)
- Fine turning location settings
- Adding / trying new extensions
- Optimising bids – paying more for what you know is working and not wasting budget on anything that is not