A brand new website for a talented oil painting artist

by Nov 27, 2017New website

Judith is an artist from Greater London. She’s used lots of different mediums to create her work, such as acrylic, pencil and watercolours, but she really found her strength in using oils on canvas. She’d never had a website before and didn’t know where to start in getting one live and so, in May 2017, her daughter contacted me to see if I could help in getting her online!

We discussed the kind of website that Judith wanted and settled on a very stripped-back, simple to navigate, 4-page website, in order to keep the main focus on the artwork itself. Her brief was ‘simple and classic’.


Being a local artist, and not intending on going global (just yet) we opted for a .co.uk tld with Judith’s initials at the beginning. The domain she wanted was just 99p, result!


With no logo already designed, I created for Judith a very simple text logo using the Abril Fatface font in Photoshop. I thought that this font was nicely suited to the grandeur style often associated with fine art oil painting and luckily, Judith and her daughter agreed!


The great thing about building a website for an artist is the abundance of imagery which they can supply. For a high impacting website which focussed all the attention on the artwork, I used a full-width header photo on each page to showcase some of the beautiful canvases.

The extras

So that there’s a regular stream of new artwork being added to JSW-Fine Art, Judith wanted an Instagram feed on her homepage. Being a self-confessed technophobe, this was a great way of giving Judith control over the homepage.

The final result

Since jswfineart.co.uk went live, the site has seen steady month-on-month growth, and 30% of Judith’s visitors now come organically from Google!

Do you want a website and don't know where to start? Get in touch!