A brand new website for a talented oil painting artist
Judith is an artist from Greater London. She’s used lots of different mediums to create her work, such as acrylic, pencil and watercolours, but she really found her strength in using oils on canvas. She’d never had a website before and didn’t know where to start in getting one
We discussed the kind of website that Judith wanted and settled on a very stripped-back, simple to navigate, 4-page website, in order to keep the main focus on the artwork itself. Her brief was ‘simple and classic’.
Being a local artist, and not intending on going global (just yet) we opted for a .co.uk
With no logo already designed, I created for Judith a very simple text logo using the Abril Fatface font in Photoshop. I thought that this font was nicely suited to the grandeur style often associated with fine art oil painting and luckily, Judith and her daughter agreed!
The great thing about building a website for an artist is the abundance of imagery which they can supply. For a high impacting website which focussed all the attention on the artwork, I used a full-width header photo on each page to showcase some of the beautiful canvases.
So that there’s a regular stream of new artwork being added to JSW-Fine Art, Judith wanted an Instagram feed on her homepage. Being a self-confessed technophobe, this was a great way of giving Judith control over the homepage.
The final result
Since jswfineart.co.uk went