First page of Google success for new fire sprinkler business6 min read

by | Nov 27, 2017 | New website

New business, new website

After the tragic fire that swept the entire Grenfell Tower block back in June 2017, Simon Love, a plumbing business owner from London, decided it was the right time for him to properly launch the business he’d been training for- supplying and installing fire sprinkler systems throughout London.

Simon was already pretty familiar with the world of online marketing, as he’s been running another successful business, Love Heating, for some years. He created his own website for this business using Wix.com. The new London Fire Sprinklers business, however, was brand new, which of course meant no business name, no domain, no logo and, of course, no existing customers.

Simon definitely made a wise decision getting himself online first, for the following reasons:

It takes a good few months to start ranking on Google (if at all).
You can start building your online reputation through reviews and testimonials.
You can build upon the style and content over time.

Not to mention that I particularly enjoy working with a blank canvas like this and experimenting with colours, fonts, tone of voice, layouts etc.

I asked Simon to send me over a few links to websites he liked the look of and to say why. This for me is a really important question, as it gives me such a strong indication of what my customers like and don’t like.

Becoming a fire sprinkler expert

To kick off the project, I started doing research on the fire sprinkler industry in general. This involved some simple Google searches, looking at what questions people were asking about fire sprinklers on Quora and, of course, through looking at Simon’s competitor’s websites.

Once I had a good overview of the industry and, most importantly, what info people want a website about fire sprinklers, I started to write the content for the website. I often find that the best way to turn this into unique content is to digest the info you find reading several sources, then writing it onto a new word document without looking at the original sources at all. This ensures that I’m not regurgitating information and running the risk of plagiarising someone else’s content. I think I may well be an expert in fire sprinklers systems now!

Early success

On the very day Simon’s website was set live, he received a phone call from a London-based business who were after more info about the sprinkler systems, after finding his website online. Simon was a little bemused as to how they’d found his phone number and joked with me some hours later that he wasn’t yet ready for incoming enquiries.

This is a good example of a niche market with plenty of scope for early Google visibility. Getting online at the right time has enabled Simon to drive new customers to his door!

Simon’s very happy with his new website, so much so, he now wants his other plumbing website redone by me, yay!

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