A charming website
for a Brighton-based
Cremilde offers a quiet retreat from the hustle and bustle in her cosy salon in central Brighton. Many visit The Beauty Room Brighton for a relaxing massage, a (not so relaxing) wax, or some fluffy new lashes!
Until April ‘19, those in need of a pamper found The Beauty Room either via the Facebook page, or through word of mouth. There was no other online presence, making the ability to attract new customers, online at least, very hard.
Cremilde’s requests were therefore very simple – a website which would showcase what she offers and which can be found easily online. She also requested that users could buy gift vouchers and navigate easily to her salon via Google Maps.
Both Cremilde and I are very happy with the end result. The site is uncomplicated, charming and simplistic. It does what you’d expect it to do, but it does it well.
The bigger opportunity
This kind of step can make a big difference to a business like The Beauty Room. Despite the unavoidable impact the internet has had on everyone’s lives, there are still so many small businesses who don’t have any form on online presence, who rely on leaflets, flyers and word of mouth. Of course, this does work to some extent, and it was working fine for Cremilde. But there’s so much that can be gained as a small business, by investing a little in Digital Marketing.
In this example, not only are there 590 searches for ‘nails brighton’ through Google every month, there also aren’t many beauticians in Brighton who have a website. Especially one which is responsive, has an SSL certificate (starts with https, as opposed to http) or who offer the ability to buy gift vouchers online.
This means that those customers are there for the taking, and, once you’ve got a website which meets that criteria, you can now focus on providing the best service and getting the best reviews. The customers will then come, trust me 🙂